Senior Product Marketing Manager - Web3

Description

• At Gelato, we are building a rollup-native cloud platform designed to support millions of developers in creating next-gen rollups and apps.
• Our mission is to tackle the next generation of web3 infrastructure engineering challenges to make the permissionless internet accessible to everyone.

Requirements

• Relevant experience as a Product Marketing Manager or Product Manager, with demonstrated experience in coordinating and interacting with web3 projects.
• Deep understanding and experience in managing crypto-focused accounts on social media platforms like X (formerly Twitter).
• Strong passion for and understanding of blockchain technologies, focusing on infrastructure; ideally an active user of on-chain applications.
• Excellent written and verbal communication skills, comfortable influencing both internal and external teams in a professional setting.
• Prior expertise in creating engaging user-centric content focused on product and technical features while aligning with business priorities.
• Flexible and reliable team member, comfortable taking ownership and navigating ambiguity.
• Degree in Computer Science, Marketing, Economics, or equivalent experience contributing to software products.
• Experience at a high-growth technology startup or web3 infrastructure company is strongly preferred.

Responsibilities

• Develop and execute Gelato’s product marketing strategy.
• Build, organize, and execute product launches and initiatives, ensuring successful messaging and narratives for website updates, documentation, and social media campaigns.
• Own, plan, and execute the product marketing content calendar on social media, predominantly X (formerly Twitter).
• Craft compelling product positioning and messaging that communicates the value of our infrastructure solutions to different audience segments.
• Coordinate with developers, designers, and product teams to present products effectively to users and the community.
• Create market and competitive analysis, client case studies, and product positioning.
• Work closely with strategic Rollup-as-a-Service clients across their development lifecycle, supporting them with go-to-market strategies, blog posts, tweets, and press releases.
• Collaborate with infrastructure providers (RPC providers, Bridges, Wallets, SDKs, etc.) and application teams to create joint go-to-market content and build deep marketing relationships.
• Measure and report against the performance of product marketing initiatives.
• Conduct market research and competitive analysis to identify trends, customer pain points, and positioning opportunities in the blockchain infrastructure space.

Benefits

Required Skills