Social Media & Content Manager

Description

• We're on the hunt for a talented and passionate Social Media & Content Manager to join our PancakeSwap team.
• You’ll be at the heart of our marketing efforts, managing PancakeSwap’s social media channels (Twitter, Instagram, YouTube) and our Blog while shaping our voice in the fast-paced DeFi space.

Requirements

• 3+ years of experience in social media marketing, with a solid background in fast-moving, dynamic environments.
• At least 1 year of experience, specifically in DeFi social media marketing.
• Strong understanding of DEX (Decentralized Exchange) products—understanding how they work and what makes PancakeSwap stand out.
• Exceptional written communication skills (business-level English and Chinese).
• Hands-on experience with design tools like Figma and Adobe Suite (Photoshop, Illustrator, Premiere Pro).
• Proven experience with SEO strategy and content optimization for search engines.
• Passion for and deep understanding of the DeFi and crypto industry.
• The ability to create content that speaks directly to a crypto-native audience.
• Willingness to work in a fast-paced, ever-evolving industry (we love the hustle!).
• Thrive in a “DeGen mode” marketing environment—living and breathing DeFi content and knowing what clicks with the community.
• Ability to collaborate closely with various teams (community, product marketing, etc.) to ensure campaigns are aligned with overall business goals.

Responsibilities

• Own and manage PancakeSwap’s social media channels (Twitter, Instagram, YouTube) and our Blog to make sure the content stays true to our brand voice and engages the community.
• Create fun, creative, and impactful content for our audience—think degen memes, community highlights, and educational resources.
• Create simple and clear tutorial guides, both written and video, to help users understand how to use PancakeSwap products.
• Manage the social media content calendar to keep things timely, relevant, and consistent across all platforms.
• Keep PancakeSwap’s voice active across social media, responding to user comments and conversations in a way that’s fun, friendly, and professional.
• Work with the product marketing, community, and product teams to run social media campaigns for product launches, announcements, and feature updates.
• Write engaging educational content for the PancakeSwap Academy blog, covering hot topics, new features, and trends in the DeFi world.
• Keep your finger on the pulse of the DeFi space, making sure PancakeSwap’s voice resonates with crypto enthusiasts.
• Develop and implement content strategies, making sure everything is optimized for SEO and designed to keep audiences engaged.
• Create and execute SEO strategies to increase visibility and reach across PancakeSwap’s digital presence.

Benefits

Required Skills