Product Marketing Manager

Description

• LayerZero is seeking an Institutional Narrator to craft compelling narratives for banks, asset managers, and fintech companies.
• This role involves content creation, marketing strategy development, and cross-functional collaboration to drive institutional adoption of LayerZero’s products.
• You will be responsible for writing high-quality content across LinkedIn, Twitter, pitch decks, reports, and event materials to position LayerZero as the premier solution for institutional crypto finance.

Requirements

• 2+ years of experience in institutional financial services, fintech, or crypto product marketing.
• Background in capital markets, securities, custody, or corporate banking is a plus.
• Proven storytelling ability in written, visual, and verbal formats.
• Crypto fluency with familiarity in DeFi, onchain infrastructure, or institutional crypto markets.
• Full-stack writing skills with the ability to create both short-form and long-form content across various channels.

Responsibilities

• Develop and deliver engaging marketing collateral, reports, and thought leadership content for financial institutions.
• Collaborate with internal teams to establish marketing strategies and create a consistent brand narrative for institutional audiences.
• Conduct market research and competitive analysis to shape go-to-market (GTM) strategies for new products.
• Own content strategy and execution for social media channels, webinars, and industry events.
• Measure and optimize the performance of institutional marketing initiatives to drive awareness, lead generation, and client conversion.

Benefits

Required Skills