Product Marketing Manager

Description

• UMA Purpose: UMA is the canonical source of truth that blockchains use to verify real-world data.
• UMA Vision: UMA enables any verifiable truth to be recorded on-chain, trustlessly.
• Risk Labs is the foundation and core team behind UMA and products like oSnap, Oval, and the Across protocol.
• We are looking for a driven and passionate Product Marketing Manager (PMM) to drive GTM strategies, enhance retention and adoption, and act as the voice of our users.
• This role will bridge the gap between product, sales, and marketing functions.

Requirements

• Self-starter, willing to roll up their sleeves with any challenge.
• At least 3 years of experience as a PMM.
• Experience running both scalable and scrappy campaigns across various channels.
• Proven ability to turn data into creative action.
• High EQ: Promote a community culture of kindness, positivity, and inclusivity.
• Ability to translate complex DeFi, blockchain, and oracle concepts for various audiences.
• Expert in navigating Discord, Discourse, forums, and Twitter.
• Excellent written and verbal communication skills; multiple languages are an asset.
• Nice to have: Wordsmithing and designing basic marketing content.

Responsibilities

• Strategy creation and execution: Craft a comprehensive strategy for brand awareness, protocol adoption, and growth of the protocol’s core KPIs.
• Build systems and processes for detail-oriented execution: Work with product, community, and BD to deliver on your strategy and campaigns.
• Data-driven decision-making: Analyze market trends, competitor activities, user behaviors, campaign performance, and community involvement.
• Budget management: Propose and own a marketing budget, including strategic rationale for events, campaigns, and resources.
• Community and marketing advocacy: Advocate for community and marketing efforts on a product and organizational level.
• Coordinate and collaborate: Collaborate closely with the marketing team to brainstorm, create, and execute strategies and campaigns.

Benefits

Required Skills