Location
Remote
Job Type
Full Time
Experience
Senior
Salary
$180,000 - $225,000
Openings
1 Position
Company Size
51-200
Description
- As a Product Marketer at Phantom, you will be responsible for developing and executing marketing campaigns across all product work streams.
- This includes defining positioning, messaging, and creative by analyzing market trends, target audiences, and working cross-functionally with product, engineering, design, and leadership.
- Phantom has 7M+ MAU, offering a rare opportunity to impact the web3 experience of people at scale.
Requirements
- 5+ years experience as a full-time Product or Content Marketer.
- Proven track record of managing all aspects of successful marketing campaigns for products or services used by millions of users.
- Excellent communication and storytelling abilities to convey product benefits effectively.
- Understanding of marketing principles and digital marketing tactics.
- Creative thinking to develop innovative marketing strategies and content.
- Passion and demonstrable knowledge in web3 and crypto. Ideally, use dApps (e.g., DeFi, NFT marketplaces) on a semi-regular basis.
- Data-driven, comfortable interpreting data to generate insights and inform creative decisions.
- Proven ability to influence cross-functional teams without formal authority.
- Experience in crypto is a plus.
Responsibilities
- Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.
- Translate features and use cases into audience-specific benefits that clearly articulate the product's value proposition and differentiate it from competitors.
- Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users.
- Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.
- Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes to maximize efficiency and effectiveness.
Benefits
Required Skills
Phantom is a team of designers, engineers, and former-founders building the first self-custodial crypto wallet designed for mass adoption. Our mission is to make crypto safe, intuitive, and accessible to everyone, empowering individuals to explore the world of decentralized applications (dApps), tokens, transactions, and NFTs. With over seven million users globally, we’ve set the standard as the most user-friendly and multichain-compatible wallet in the crypto ecosystem. We believe in the transformative potential of blockchain technology to create a more open, equitable, and decentralized world. As a fully remote team, we foster collaboration and innovation by bringing together diverse talents from around the globe. Join us in making crypto accessible anytime, anywhere.
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