Product Marketing Lead

Description

• As the Product Marketing Lead, you will lead all product marketing efforts for the Superchain.
• You will own the strategy and execution of initiatives that drive adoption and growth across the ecosystem.
• Ensure opportunities unique to the Superchain are understood and embraced by partners, developers, and users alike.

Requirements

• Deep understanding of Ethereum, its values, and its ecosystem.
• Exceptional research skills.
• Proven experience leading multi-channel marketing strategies, especially in a highly technical or competitive market.
• Creative and strategic thinking, capable of developing innovative marketing strategies aligned with technical product features.
• Exceptional communication and collaboration skills for working with cross-functional teams and diverse audiences.
• Strong analytical skills with the ability to use data to inform and optimize campaigns.
• Demonstrated ability to lead and manage comprehensive marketing campaigns from start to finish.
• Experience working with developer audiences and creating marketing strategies for technical products is a strong plus.

Responsibilities

• Align marketing efforts with Superchain and Optimism’s broader mission to strengthen Ethereum's ecosystem.
• Engage app developers and end users to gather insights on how interoperability improves their experience.
• Collaborate with key stakeholders to craft a compelling narrative highlighting Superchain Interop as the foundation of the next generation of DeFi.
• Conduct product teardown sessions and analyze competitor designs to develop a messaging matrix highlighting Superchain advantages.
• Define and lead the overarching marketing strategy for DeFi applications on the Superchain, focusing on growth, adoption, and engagement.
• Collaborate closely with product and technical teams to understand product features and target audiences.
• Be the voice of the customer and represent customer needs and market trends to internal teams at Optimism.
• Work with the Partnerships team to run effective campaigns and build collateral incentivizing top-tier DeFi apps and developers.
• Stay current with industry trends and competitive dynamics, integrating insights into marketing strategies and campaigns.
• Own and manage key internal and external collateral such as pitch decks, case studies, enablement assets, product pages, and user comms.
• Build and nurture a vibrant DeFi community through social media interactions, forums, and community calls.
• Collaborate with communications teams to execute high-impact product launches and feature releases.

Benefits

Required Skills